Today a vast share of the population dislikes the idea of going to the market and shopping for stuff, even if it be something as personal as cosmetic products. Yes, thanks to the ever-growing trend of online shopping, adding stuff to your cart and getting products delivered at home is the new shopping spree that […]

With the scorching summers getting more intense each year, the global sunscreen marketing industry is sure to witness bright days ahead. Sunscreen marketing strategy is a pivotal agenda for every entrepreneur dealing with sunscreens and related products, and here we help you explore the same with new insights. We tell you ways to explore the […]

With the recent surge in the personal grooming industry and a major focus on hair care, the shampoo industry is witnessing an upwelling like never before. Gone are the days when there was one shampoo for the entire family; today, we have a shampoo for each in the family addressing the different hair types. How […]

What makes a good product stand out from an average one? Well, besides the quality and performance, it is the brand image that gives your products an identity and recognition. If you are in the skincare business, you know better how a brand image can alter the game, increase market presence, and rule consumer hearts. […]

The beauty industry is rising, and with its coming new challenges, some companies innovate in time and have broken through into profit. In contrast, others need more effective marketing or lack of innovation. But don’t worry; you still have a second chance to boost your market performance and sales with cosmetic rebranding. The base problem […]

Shampoo derived from Champu means massage is no longer only a treatment for relaxation and hair care; it has grown into a multibillion-dollar industry. Making a firm out of nothing is not without its challenges, frustrations, and failures. Failure might occur due to unfocused hard effort or lousy luck, yet a good shampoo business demands […]

As you take baby steps towards building your soap business, remember you need to take giant leaps in crafting a soap marketing strategy for your business to flourish and reach out to your target audience. Here, we tell you exactly how to plan a tailor-made marketing strategy for soap starting from scratch. We also give […]

The success of your lipstick brand is inextricably linked to a thorough understanding market segmentation for lipstick, as well as a rigorously developed brand image produced via strategic lipstick promotion ideas. Creating a unique selling proposition (USP) for your lipstick needs a thorough examination of the optimal target group, important demographics, and consumer psychology nuances. […]