- February 21, 2023
Private labelling helps brands of cosmetics, skincare, and hair care by caring for their manufacturing and packaging needs. The brands can focus on their key business goals and achieve a higher ROI (Return On Investment) by collaborating with a suitable private label manufacturer. Regarding hair care products, brands should go for private label companies that use organic formulas.
This article will examine the top 9 mistakes brands make while private labelling their hair products!
Why Private Labelling Ideal For Small & Startup Hair Care Businesses?
Private labelling is ideal for small businesses and startups because it reduces manufacturing costs by eliminating the need to purchase large pieces of land and expensive manufacturing facilities. The private label service provider handles the entire production, from formulating products to packaging. It allows small businesses and startups to focus only on marketing and other aspects of their business.
Here Are 9 Mistakes To Avoid When Private Labeling Hair Care Products
Now that we know why hair care brands prefer private labelling, let’s take a detailed look at the top 9 mistakes that they can avoid while availing of private label services:
1. Consequences Of Not Taking Steps To Stand Out From The Competition
Working on predefined formulas has their pros and cons. The advantage is that the brands get tried and tested formulas that have generated desirable results for end users. However, the end products are similar to those already doing well in the market. The consequences of not being unique in the offerings can drastically impact their hair products’ sales and overall revenue.
As a result, it is recommended that brands look for private label manufacturers who can work on customised formulas and ingredients.
2. Try Marketing To A Broad Target Audience
Pleasing everyone is not the key to hair care businesses. Instead, they must target a broader audience using hair care products most. For instance, gen Z or millennials can be the ideal target audience for any brand because they get easily carried away by fancy ads and marketing gimmicks. Yet, brands fail to create a lasting impression on them because they must focus more on solving their hair issues. Brands must target a broad audience, but at the same time, they must also try to solve their hair issues.
Through consistent marketing and product innovation, hair care businesses can maintain loyal customers and target newer audiences across different age groups.
3. Consequences Of Neglecting Hair Needs
Hair needs are specific but may also be associated with more significant issues. For example, dandruff is a minor issue, but it is also connected with poor hair growth, hair greying, and hair fall. Brands that work only on specific hair issues should try to resolve multiple issues with their offerings.
Also, the formulated products should be effective in transforming hair and taking care of the primary hair issues of the target audience. In-depth research and analysis will help them to formulate better products for their end users.
4. Avoiding Generic Packaging For Better Branding
Private label manufacturers may offer set packaging combinations to the brands initially. Yet, the brands have the final word regarding packaging materials and designs. Therefore, they must focus on creating unique and creative packaging that is appealing and attractive to their target audience.
The packaging must align with the brand’s goals, vision, and soul. It should resonate with the audience and make them wonder what’s stored inside!
5. Expanding Product Range For Better Sales
Working with a small range of products can have its advantages and disadvantages. Yet, as a hair care brand grows, it must focus on incorporating more products into its offerings. It will help them to reach a wider audience and also help them explore different market segments.
For example, apart from providing hair care solutions like serums, shampoos, and conditioners, the brands can also impart hair accessories like hair straighteners, hair curlers, etc., to gain a competitive edge in the market.
6. Managing Product Stocks For Optimum Sales
Managing the right amount of products in the warehouse can take time for most brands. There need to be more stocks piled up for the business. Yet, having enough backup stocks means that the brands will only tap into the opportunities if the demand for specific products increases suddenly.
Forecasting the inventory precisely and creating enough stocks for the business to run smoothly is the key to success!
7. Avoid Unjustified Price Hikes
It is not a secret that customers tend to go for cheap and effective products simultaneously. Customers usually only welcome price hikes if it is justified. Therefore, hair care businesses should be careful when adjusting the price range of their products.
Setting the price too low is also optional, especially if you promote your brand as a luxury hair products manufacturer.
8. Using Customer Feedback To Improve Product Formulations
Many brands need to work on utilising customer feedback properly. The chances of market success get amplified by listening to what customers say about their brand and products. Making innovative improvements in marketing and formulation can help the brand reach newer heights.
Employing social listening tools and encouraging customers to leave feedback after shopping online are a few ways to improve the products consistently.
9. Effective Communication With The Private Label Team
Lack of communication with the private label service provider can hamper the hair care business. Communicating all the requirements to them is always better, so they do not produce lacklustre products. The communication must be solid and consistent.
Therefore, private label manufacturers that offer multiple communication channels for discussing the requirements and reporting ongoing developments are the key for hair care businesses.
There were the top 9 mistakes that hair care brands tend to make while dealing with a private label manufacturer. We hope you understand these mistakes and take precautions to avoid them.
Why BO International Best Choice For Private Labelling Hair Care Products?
BO International is the best choice for private labelling hair care products because our products are certified organic and safe. We accept custom formulas and modify the products’ appearance, composition, and scent profile per the client’s requests. Also, our extensive manufacturing facilities are ready to manufacture products in bulk. We have a dedicated R&D team to address your concerns regarding unique formulas and products. Our vast network of logistics service providers helps us deliver the products safely across borders.
Contact our sales executive and discuss your diverse requirements now!